As people we all have a deep need to reach out and have a connection, be it with those who are close to us or with the human community as a whole.
The internet is pretty much based on this principle, serving as the ultimate platform of communication on a microcosmic level – with content the means to do just that, and content marketing the strategy to implement it.
Content marketing may look like a buzzword but it is a key tool in creating an online strategy to communicate and facilitate connections between people and brands.
Communication via content marketing is also a vital part of any serious marketers SEO arsenal. Without good content being put in the right places your search engine rankings may very well turn out being rather dismal. Content marketing is no longer a nice idea for the wishlist – it has now become absolutely critical to achieving lasting success, especially when it comes to organic SEO.
As content marketing continues to make a significant impact on brands and how they communicate with their target market, here are the predicted 2015 trends from contently.com.