7 essential content ideas for strategic Instagram Posts

Grahambrand development, Social MediaLeave a Comment

7 essential content ideas for strategic Instagram Posts

Success on the Instagram platform is dependent on the quality of content – both visual and textual, in order to facilitate engagement and expand your follower base. Content can be used strategically, telling your brand story while growing your following, using content which resonates with your target market.  Along with quality posts comes consistency, posting your content regularly in order … Read More

6 essential elements which maximise your Instagram Profile

Grahamseo, Social MediaLeave a Comment

6 essential elements which maximise your Instagram Profile

Your Instagram Profile is the key point where your followers and people conducting searches, can find information about you or your brand. Think of it as your home page on the platform, where you write a teaser introduction, using essential information to provide insights about your brand. We take a look at 7 different elements in creating an impactful Instagram … Read More

4 creative ways to use your Company Page LinkedIn banner

Grahambrand development, Content Marketing, seo, Social MediaLeave a Comment

4 creative ways to use your Company Page LinkedIn banner

The LinkedIn banner appears along with your company logo at the top of your LinkedIn Company Page. The banner creates a context or your logo and company, providing insight into your brand’s services and offerings. Used as a vehicle to attract attention and interest through images and messages, the banner can be used strategically to differentiate your company from competitors. … Read More

How to connect and engage with your ideal customers on Facebook

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How to connect and engage with your ideal customers on Facebook

Facebook’s new algorithm   resulted in a substantial decrease in the organic reach of business posts as part of Facebook’s focus on providing an engaging experience for users.  Added to this fact is the increase in content posted by Facebook users and Facebook Pages which has resulted in more competition to appear organically in the Facebook News Feed. So how do … Read More

7 Key Factors to becoming a thought leader

Grahambrand development, businessLeave a Comment

becoming a thought leader

 The ‘what’ of thought leadership The concept of ‘thought leadership’ is one of those buzzwords used as part of the vocab of online aficionados. However, used effectively, the concept elevates the positioning of your brand as an authority in its field and can act as the compass for a successful innovative online marketing strategy. The ‘why’ of thought leadership Not … Read More