Is your website mobile friendly? Why does it matter?

Is your website mobile friendly? Why does it matter?

Statistics suggest there are 16 million smartphone users in Australia and this is projected to grow to nearly 19 million users by 2021. With the prevalence of 4G network coverage and the expected launch of 5G networks soon, mobile internet surfing is only going to increase. The importance of mobile friendly websites is not new.…

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5 On Page SEO Factors You Cannot Ignore

Google has a number of factors when ranking websites. There are on page factors and off page factors to consider. On page SEO factors are generally more important. Google ranks them more highly. Here is your on page SEO Checklist to give your website the best chance of ranking in Google: Content Your content is…

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How to use storytelling in a content strategy

How to use storytelling in a content strategy

Stories bring a brand to life, providing insight into a world of brand offerings while enhancing a customer’s experience of this world.  This is achieved by a structure with different components which contribute to developing the storyline.  These components provide guideposts, around which the storyteller brings an artistry, uniquely crafting an enticing world which resonates…

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What is Semantic Search

What is Semantic Search

The nature of search has evolved from its original keyword orientation, to a more sophisticated intuitive understanding in order to meet the user’s search requirements.  Known as Semantic search, this new ‘intuitive’ approach is all about understanding the meaning behind the search.  Meaning is derived from the context of the user’s previous searches while zooming…

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6 strategies for effective SEO copywriting

6 strategies for effective SEO copywriting

SEO  is about optimising or strategically enhancing your website content to enable higher website ranking on Google’s Search Engine Results Pages or SERPs.  This in turn drives traffic to your site.  It is also helps the searcher to find the answer to their keyword search, through content which acts as a solution or explanation in…

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