Creating content for each stage of the sales funnel

Grahambusiness, seoLeave a Comment

Creating content for each stage of the sales funnel

Awareness Stage This is the stage where you are discovered via search engines and social media. This stage is focussed on attracted and engaging a qualified prospect, someone who fits the ideal buying persona, who is most likely to engage in your content and move further down the sales funnel to become a lead. In this stage, your visitor is … Read More

8 Key web design elements to drive traffic and sales

Grahambrand development, seo, Web DesignLeave a Comment

8 Key web design elements to drive traffic and sales

You may have established an online presence for your business, but does your website have the key web design elements to drive traffic and sales?  Use these check points to ensure that you have the right components to maximise the effectiveness of your business website. 1 – Typography and layout Your visitor assesses your website within the first few seconds … Read More

Optimizing your website for lead growth

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Most of us have websites, yet a lot of them are totally ineffective when it comes to actually generating any form of lead or call to action. Here are some tips to get you thinking a little differently about using your website more effectively as a lead generating tool:

Your Website – the Silent Sales Person

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Sales is the most integral part of any business! Without sales you make no money and let’s face it have no business. But why do most people shy away from making sales? Most people would like to own their own business and then want to find a person who will be in-charge of making all the sales and do the hard selling. This means you have to pay this person a salary, but for a small business this might just be something you can’t afford to do right at the beginning.