5 essential elements of a successful website strategy

5 essential elements of a successful website strategy

While web design may play a central role in moving your lead down the sales funnel, you first need to consider your website strategy as your GPS in guiding your activities on your journey to creating an effective website which converts visitors to leads which translate into sales.    This means looking at exactly what you…

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How to establish goals for a website

How to establish goals for a website

When it comes to creating your website, it is important to establish just what you intend the site to accomplish in terms of your business and marketing goals.  Used properly and strategically, a website can be a transformative tool for a brand, boosting sales, creating awareness and positioning a company top of mind in its…

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