Anxious about the first sentence of your blog? As marketing genius Seth Godin says, “I define anxiety as experiencing failure in advance.” In other words, give yourself (and your blog a chance) before getting stuck in the doom and gloom of worrying about your writing and creating self-fulfilling prophecies in the process. The introduction to any piece of writing sets … Read More
5 strategies to create a great headline for SEO and your audience
Think of a newspaper headline – enticing the masses to buy the paper and read further, acting as a teaser which invites you to find out more information. Titles can be used effectively to generate emotional affiliations, resonance with a particular subject and just plain curiosity, tempting your reader to read further. We take a look at 5 key elements … Read More
6 reasons to plan your blog before you start writing
Do you create a plan for your blog before you start writing it? Plans don’t have to be in-depth, but they can provide key points which serve as signposts for the focus and outline of your topic. We look at 6 key reasons to create a plan before writing your blog. 1 – Identify research needed Creating an outline shows … Read More
How to plan an amazing blog post that drives traffic to your website
Having a plan before you start writing your blog post is great for 2 reasons: a) You are not starting with what can be a dreaded blank page; and b) You have an idea in mind of where you are going with your topic. Both these elements help you clearly articulate the ideas you want to make, while preparing ahead … Read More
7 key elements of impactful content
Content marketing involves the creation of relevant, valuable, impactful content which creates a connection with your target audience, establishing the foundation of interest in your brand in order to facilitate sales of your product or services. Online content comes in a variety of formats and categories as follows: Written content is created as eBooks to blogs through to social media … Read More
5 tips on writing impactful posts for LinkedIn
A LinkedIn post is basically a status update – letting your audience know what’s news with your brand and sharing new updates about significant developments in your industry and company. It is also an ideal place to feature a short yet powerful message which can make your brand relatable, encouraging dialogue and interaction which can eventually generate a lead and … Read More
How to write a good LinkedIn Summary for your brand
You have 2000 characters to write a good introduction. Keep in mind that only the top half or so is visible which means that you want to have the most important content at the beginning in order to motivate your audience to read further and start engaging with you brand. In terms of you overall brand presence on LI (be … Read More
WordPress – Adding a New Page
WordPress is a great website content management system. You can read my other blog post if you want to learn more about what WordPress is. In this article, I want to share with you the process for adding a new page to your website if your website uses the WordPress platform. This content is aimed at those who have never … Read More
5 strategies for writing valuable evergreen content
Evergreen content is an essential part of a content marketer’s toolbox. This content is not dependent on fashion or news of the day. Rather evergreen content has an unchanging quality existing as an independent source of valuable information. This is quality content which transcends time, often encompassing global truths which remain relevant to people everywhere, without an expiration date. We … Read More
6 reasons why your business should be on LinkedIn
LinkedIn has some 500 million users 1 of its business-focused social network, with 4,000,000 monthly active Australian Users recorded in May 2017 2 Used correctly, LinkedIn is a networking tool which can facilitate expansion of your customer base while establishing your company as a thought leader. If you have not already joined the ranks of the 13 million + businesses on … Read More