6 key questions to ask when creating storytelling content

Grahambrand development, Content Marketing, seoLeave a Comment

6 key questions to ask when creating storytelling content

Storytelling is an integral part of the fabric of human history.  It is how information has been handed over, from generation to generation over the centuries.  Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains the same to this day: … Read More

7 key ways to implement an effective content marketing strategy

Grahambrand development, Content Marketing, seoLeave a Comment

Content marketing involves the creation of meaningful, valuable content which resonates with a target audience to facilitate a relationship which inspires brand loyalty and translates into revenue.  In order to implement an effective content marketing campaign which drives results, content strategy is needed.  The strategy considers the objectives of the brand and the campaign, crafting a plan which guides the … Read More

How often should you update your website content?

Grahambusiness, seo, Web DesignLeave a Comment

How often should you update your website content?

As we know, the playground of the internet is ever-changing.  New trends appear constantly, with fresh, improved ways of communicating with your customer. This can impact on website content of the text, images, videos, animations and auditory components used to create a web page. While some elements need regular updating, other changes can be left for longer periods at a … Read More