4 creative ways to use your Company Page LinkedIn banner

Grahambrand development, Content Marketing, seo, Social MediaLeave a Comment

4 creative ways to use your Company Page LinkedIn banner

The LinkedIn banner appears along with your company logo at the top of your LinkedIn Company Page. The banner creates a context or your logo and company, providing insight into your brand’s services and offerings. Used as a vehicle to attract attention and interest through images and messages, the banner can be used strategically to differentiate your company from competitors. … Read More

How to use storytelling in a content strategy

GrahamContent Marketing, seoLeave a Comment

How to use storytelling in a content strategy

Stories bring a brand to life, providing insight into a world of brand offerings while enhancing a customer’s experience of this world.  This is achieved by a structure with different components which contribute to developing the storyline.  These components provide guideposts, around which the storyteller brings an artistry, uniquely crafting an enticing world which resonates with the reader.   The essence … Read More

8 Key web design elements to drive traffic and sales

Grahambrand development, seo, Web DesignLeave a Comment

8 Key web design elements to drive traffic and sales

You may have established an online presence for your business, but does your website have the key web design elements to drive traffic and sales?  Use these check points to ensure that you have the right components to maximise the effectiveness of your business website. 1 – Typography and layout Your visitor assesses your website within the first few seconds … Read More

5 Top Tips in WordPress Design to increase engagement

Grahambrand development, Web Design, WordPressLeave a Comment

5 Top Tips in WordPress Design to increase engagement

When it comes to appearances, website design is a lot like dating. Initial attraction is needed to spark interest, which, let’s face it, generally places emphasis on external appearances. It is only after the first impression that there is interest in the ‘getting to know you’ phase. People are naturally influenced by what is seen and when it comes to … Read More

Does sex really sell?

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For some time now I have been thinking about the age old saying, “Sex Sells!” and have been wondering how true this was across all industries. There have been multiple studies that prove that as a human race we tend to favour people that are beautiful and sometimes make an association between beauty and success.