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WordPress - Adding a New Page

WordPress – Adding a New Page

WordPress is a great website content management system. You can read my other blog post if you want to learn more about what WordPress is. In this article, I want to share with you the process for adding a new page to your website if your website uses the WordPress platform. This content is aimed…
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WordPress - Adding a New Page

WordPress – Adding a New Page

WordPress is a great website content management system. You can read my other blog post if you want to learn more about what WordPress is. In this article, I want to share with you the process for adding a new page to your website if your website uses the WordPress platform. This content is aimed…
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5 strategies for writing valuable evergreen content

5 strategies for writing valuable evergreen content

Evergreen content is an essential part of a content marketer’s toolbox.  This content is not dependent on fashion or news of the day.  Rather evergreen content has an unchanging quality existing as an independent source of valuable information. This is quality content which transcends time, often encompassing global truths which remain relevant to people everywhere,…
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What is WordPress?

WordPress – What is it? And why you should use it?

What is WordPress? WordPress is a freely available open source content management system for websites. It’s by far and away the internet’s most popular content management system. Whilst it’s hard to verify, estimates suggest that it accounts for somewhere between 25% and 30% of all websites. You read that correctly. Up to 30% of the…
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5 key components which maximise the impact of a Facebook Page

5 key components which maximise the impact of a Facebook Page

As of June 22 2017, Facebook reached a new milestone of 2 billion users, making the social media platform an essential part of any marketing plan.  Facebook makes this possible with Facebook Pages, giving your brand a voice and facilitating connecting with your target market. We take a look at 5 key components to help…
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6 reasons why your business should be on LinkedIn

6 reasons why your business should be on LinkedIn

LinkedIn has some 500 million users 1 of its business-focused social network, with 4,000,000 monthly active Australian Users recorded in May 2017 2 Used correctly, LinkedIn is a networking tool which can facilitate expansion of your customer base while establishing your company as a thought leader. If you have not already joined the ranks of the…
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6 reasons why your business should be on LinkedIn

6 reasons why your business should be on LinkedIn

LinkedIn has some 500 million users 1 of its business-focused social network, with 4,000,000 monthly active Australian Users recorded in May 2017 2 Used correctly, LinkedIn is a networking tool which can facilitate expansion of your customer base while establishing your company as a thought leader. If you have not already joined the ranks of the…
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How to connect and engage with your ideal customers on Facebook

How to connect and engage with your ideal customers on Facebook

Facebook’s new algorithm   resulted in a substantial decrease in the organic reach of business posts as part of Facebook’s focus on providing an engaging experience for users.  Added to this fact is the increase in content posted by Facebook users and Facebook Pages which has resulted in more competition to appear organically in the Facebook…
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How to connect and engage with your ideal customers on Facebook

How to connect and engage with your ideal customers on Facebook

Facebook’s new algorithm   resulted in a substantial decrease in the organic reach of business posts as part of Facebook’s focus on providing an engaging experience for users.  Added to this fact is the increase in content posted by Facebook users and Facebook Pages which has resulted in more competition to appear organically in the Facebook…
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Uptime Monitoring - Why this is Important & When to Change Hosting Providers

Uptime Monitoring – Why this is Important & When to Change Hosting Providers

At the time of writing there were over 2 million search results for web hosting providers. One of the things that you will often see mentioned when searching for a hosting provider for your website is uptime monitoring. Basically, uptime means how often your website is “up.” A website that crashes regularly will not rank…
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3 ways to gain key insights into the online behaviour of your ideal customer

3 ways to gain key insights into the online behaviour of your ideal customer

Understanding your audience – who they are, which platforms they use, how they behave when they are on your website, is the foundation to developing strategic, effective and impactful content which resonates with your ideal customer. Your target market is a key component of your online and social media marketing strategy.   We take a look…
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11 Point SEO Checklist for normal people

11 Point SEO Checklist for normal people

There is no point building a website if no one sees your website. Therefore, Search Engine Optimisation (SEO) is important. Without SEO, your website won’t rank highly in search engines. There are experts that can help you with your SEO but there are also things that you can manage yourself. The purpose of this article…
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