Many of our clients seem to get confused when it comes to Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). So I thought it best to write this post to explain some of the differences and benefits of both.
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Doing favours for clients and even random people can be really bad for business – let me explain…
Coming from a non-profit background it has always been in me to help others and do as much good as I possibly could. While this is very noble and I still try and practice these principles in my personal life, when it comes to business sometimes being too kind can harm you at the end of the day