Anxious about the first sentence of your blog? As marketing genius Seth Godin says, “I define anxiety as experiencing failure in advance.” In other words, give yourself (and your blog a chance) before getting stuck in the doom and gloom of worrying about your writing and creating self-fulfilling prophecies in the process. The introduction to any piece of writing sets … Read More
5 strategies to create a great headline for SEO and your audience
Think of a newspaper headline – enticing the masses to buy the paper and read further, acting as a teaser which invites you to find out more information. Titles can be used effectively to generate emotional affiliations, resonance with a particular subject and just plain curiosity, tempting your reader to read further. We take a look at 5 key elements … Read More
6 reasons to plan your blog before you start writing
Do you create a plan for your blog before you start writing it? Plans don’t have to be in-depth, but they can provide key points which serve as signposts for the focus and outline of your topic. We look at 6 key reasons to create a plan before writing your blog. 1 – Identify research needed Creating an outline shows … Read More
How to plan an amazing blog post that drives traffic to your website
Having a plan before you start writing your blog post is great for 2 reasons: a) You are not starting with what can be a dreaded blank page; and b) You have an idea in mind of where you are going with your topic. Both these elements help you clearly articulate the ideas you want to make, while preparing ahead … Read More
7 key elements of impactful content
Content marketing involves the creation of relevant, valuable, impactful content which creates a connection with your target audience, establishing the foundation of interest in your brand in order to facilitate sales of your product or services. Online content comes in a variety of formats and categories as follows: Written content is created as eBooks to blogs through to social media … Read More
How to use storytelling in a content strategy
Stories bring a brand to life, providing insight into a world of brand offerings while enhancing a customer’s experience of this world. This is achieved by a structure with different components which contribute to developing the storyline. These components provide guideposts, around which the storyteller brings an artistry, uniquely crafting an enticing world which resonates with the reader. The essence … Read More
6 key questions to ask when creating storytelling content
Storytelling is an integral part of the fabric of human history. It is how information has been handed over, from generation to generation over the centuries. Starting off as an oral tradition, the medium and formats have changed to evolve in tandem with modern technological trends. Despite these changes, the underlying purpose of storytelling remains the same to this day: … Read More
7 key ways to implement an effective content marketing strategy
Content marketing involves the creation of meaningful, valuable content which resonates with a target audience to facilitate a relationship which inspires brand loyalty and translates into revenue. In order to implement an effective content marketing campaign which drives results, content strategy is needed. The strategy considers the objectives of the brand and the campaign, crafting a plan which guides the … Read More
Content Marketing For Business
Content has been around since the invention of language or perhaps even further back, from the time of the first intentional exchange of sounds to create meaningful communication between two or more people. Evolving over the centuries, content has become more complex and sophisticated. With its myriad of different formats, content can be anything from shared information of key political … Read More
Writer’s Block: A strong case for denial
It’s just been one of those days. You’re tired, there’s still loads of work ahead and the pressure is mounting. And now you’ve been staring at your blank page for the last hour. At least! You’ve even gone to Google for inspiration. But it’s just not happening. No bright lights going off in your head and of course the deadline … Read More
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