Posts Tagged ‘brand’
4 creative ways to use your Company Page LinkedIn banner
The LinkedIn banner appears along with your company logo at the top of your LinkedIn Company Page. The banner creates a context or your logo and company, providing insight into your brand’s services and offerings. Used as a vehicle to attract attention and interest through images and messages, the banner can be used strategically to…
Read MoreHow to use storytelling in a content strategy
Stories bring a brand to life, providing insight into a world of brand offerings while enhancing a customer’s experience of this world. This is achieved by a structure with different components which contribute to developing the storyline. These components provide guideposts, around which the storyteller brings an artistry, uniquely crafting an enticing world which resonates…
Read More8 Key web design elements to drive traffic and sales
You may have established an online presence for your business, but does your website have the key web design elements to drive traffic and sales? Use these check points to ensure that you have the right components to maximise the effectiveness of your business website. 1 – Typography and layout Your visitor assesses your website…
Read More8 Key web design elements to drive traffic and sales
You may have established an online presence for your business, but does your website have the key web design elements to drive traffic and sales? Use these check points to ensure that you have the right components to maximise the effectiveness of your business website. 1 – Typography and layout Your visitor assesses your website…
Read More6 key ways to differentiate your brand through visual social branding
Bottom line, visual social branding is about the way your content looks in the online arena. Sure, we are not denying that the textual aspect of content is extremely important, providing the essential stepping stones to enable your visitor to journey with your brand. But just for a moment, let’s take a couple of steps…
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