How Google Page Ranking Works:
Google rates websites according to a website's importance. Of course your website is important, but how do you convince Google to agree with you?
Below is a list of many factors taken in consideration by Google, as it "computes" the "value" of your website and ultimately where to list your website on a Google search result page.
- Are there keywords in the Anchor text of the link to your site?
- Are keyword searches successful at finding your site?
- How new are the links to your site? (Google respects it’s Elders, the older a link or site, the better your chances of being ranked higher)
- Google will review the popularity of any pages that refer visitors to your site
- The number of outgoing links on a page that would refer others to your site
- The density of keywords and the HTML title on a page referring visitors to your site
- Google will ask, “Is this link to your site coming from a site Google views as an “Expert” site?” on the subject you’re listed under.
- Does the referrer page have the same theme as your website?
- Are the sites you are associated with, legitimate sites?
- Is your site listed in the following directories: DMOZ Directory, (or part of a DMOZ category?) LookSmart Directory, or on a site called: “linktomi”?
- How new is your website? Google files new websites in a temporary zone, called the “Sandbox”. Websites stay here for about 6 months before taken seriously by Google.
- Domain registration time is also considered. The longer you’ve registered your web-site name for, the higher you’ll be ranked. Google knows you’re serious if your domain has been registered for 5 years or more.
- Does your website contain a Site Map or is it specifically themed?
- How big is your website? Google seems to prefer fewer pages to websites containing many pages – usually considering these many pages as computer generated “spam”.
- Google will also compute the amount of visitors coming to the specific pages of your website. This is referred to as Page Traffic.
- Google computes the amount of visitors coming to your website, known as Site Traffic.
- Google also checks for things like; how often a page is clicked on, called Page Selection Rate and the time a visitor spends on your page.
- Did the user bookmark the page they visited and how often do visitors bookmark and remove the bookmarks they have set related to your site?
- Google will record how your visitors left your site and then where they went to once they were finished visiting your site.
- Your prior site ranking will also be checked.
There are many more factors, but these give you a better idea at how Google considers where to place your site on its page ranking.
