7 key elements of impactful content

7 key elements of impactful content

Content marketing involves the creation of relevant, valuable, impactful content which creates a connection with your target audience, establishing the foundation of interest in your brand in order to facilitate sales of your product or services. Online content comes in a variety of formats and categories as follows: Written content is created as eBooks to…

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5 tips on writing impactful posts for LinkedIn

5 tips on writing impactful posts for LinkedIn

A LinkedIn post is basically a status update – letting your audience know what’s news with your brand and sharing new updates about significant developments in your industry and company.  It is also an ideal place to feature a short yet powerful message which can make your brand relatable, encouraging dialogue and interaction which can…

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4 creative ways to use your Company Page LinkedIn banner

4 creative ways to use your Company Page LinkedIn banner

The LinkedIn banner appears along with your company logo at the top of your LinkedIn Company Page. The banner creates a context or your logo and company, providing insight into your brand’s services and offerings. Used as a vehicle to attract attention and interest through images and messages, the banner can be used strategically to…

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5 strategies for writing valuable evergreen content

5 strategies for writing valuable evergreen content

Evergreen content is an essential part of a content marketer’s toolbox.  This content is not dependent on fashion or news of the day.  Rather evergreen content has an unchanging quality existing as an independent source of valuable information. This is quality content which transcends time, often encompassing global truths which remain relevant to people everywhere,…

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