business
6 reasons why your business should be on LinkedIn
LinkedIn has some 500 million users 1 of its business-focused social network, with 4,000,000 monthly active Australian Users recorded in May 2017 2 Used correctly, LinkedIn is a networking tool which can facilitate expansion of your customer base while establishing your company as a thought leader. If you have not already joined the ranks of the…
Read More6 reasons why your business should be on LinkedIn
LinkedIn has some 500 million users 1 of its business-focused social network, with 4,000,000 monthly active Australian Users recorded in May 2017 2 Used correctly, LinkedIn is a networking tool which can facilitate expansion of your customer base while establishing your company as a thought leader. If you have not already joined the ranks of the…
Read More3 ways to gain key insights into the online behaviour of your ideal customer
Understanding your audience – who they are, which platforms they use, how they behave when they are on your website, is the foundation to developing strategic, effective and impactful content which resonates with your ideal customer. Your target market is a key component of your online and social media marketing strategy. We take a look…
Read MoreHow to establish goals for a website
When it comes to creating your website, it is important to establish just what you intend the site to accomplish in terms of your business and marketing goals. Used properly and strategically, a website can be a transformative tool for a brand, boosting sales, creating awareness and positioning a company top of mind in its…
Read MoreCreating content for each stage of the sales funnel
Awareness Stage This is the stage where you are discovered via search engines and social media. This stage is focussed on attracted and engaging a qualified prospect, someone who fits the ideal buying persona, who is most likely to engage in your content and move further down the sales funnel to become a lead. In…
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